Twitters popularity has made it one of those tools no internet marketer should be without (which most already know). If you understand targeted relationships and how to develop them this is the media you need to use for taking your traffic to the next level. The biggest reason for initial failure when using Twitter is impatience rather than forum failure simply giving up too soon is fatal. So How can you benefit from Twitter and gain max exposure to your online business? So how do you rise above the rest using Twitter?Of course you always want to make a great first impression on your market, and you can brand yourself by the username you go with. It has to be easy to spell, simple to remember and most importantly relevant. You don’t have to really make your username niche specific, but don’t make it something complicated either. The thing to remember about Twitter is relationships are extremely important, and all you do should be to that end. So when somebody first comes across your profile, before anything else they will notice your username and see if it makes sense and is easy to remember. Shooting for Top Keywords: Using the tool like find keywords on what you are to write about. You will get a higher response and attract more attention from your followers, if you use the keywords that are the current flavor of the season. Stick with your niche topic, that is what your followers are looking for in your tweets.If you want to know what the competition is doing and how their followers are reacting you can do a bit of spy work to gain that edge of knowing ahead of time what is and is not working in that niche. You can learn what your own followers want and add value to your promotions for them better this way too. You are providing your followers with a richer experience by peeking in on the competition whether direct or indirect. Twitter is another type of marketing and socializing on the net, and you have to learn how to make it work for you. It is very easy to find online marketers who say Twitter just does not work very well, and that is true if you do not play by the rules. Twitter is holding its own even though Facebook has pulled way out ahead in many ways. We feel it is not too late to get involved at Twitter, and of course it is your call.